Strategy without relationships stalls. Relationships without strategy drifts. Built together, they catalyze ambition.

Plumage partners with leadership teams across the private sector, public-purpose organizations, and the regeneration economy. We design sector convening, partnership development, and governance architecture that turns ambitious strategy into durable outcomes. We do this so that sectors can meet the moment, and communities can thrive.

With more than a decade of senior practice across Canada and North America, we bring strategic foresight, investment-readiness, and deep cross-sector expertise to the table.

We are Plumage.

Let's Start the Conversation

Partners in Flight

  • "Thank you for all the heart, vision, expertise, experience, and authenticity you have brought to this work. Having you as our strategic partner changed everything, literally. It's been such a rewarding journey to work out the strategic plan together."

    South Vancouver Neighbourhood House

  • “Working with Plumage Capital was transformative for our outreach strategy and pipeline development, particularly in guiding our investments toward Indigenous-led and Indigenous-informed initiatives. Jonathan acted as a collaborative and strategic thinking partner, not only in helping us build a strategy to allocate resources more effectively but also in building trust-based relationships with key stakeholders. They championed trust-based philanthropy and were unwavering in their commitment to decolonization, which was reflected in their approach to building authentic, respectful relationships with potential partners.”

    Simrat Mand, Program Director, US & Canada, BHP Foundation

  • "I had the pleasure of working with Jonathan for two years. He is highly skilled at building trust through excellent communication skills and absolute authenticity in all dealings. In group settings where collaboration and problem solving is needed, you want Jonathan on your team - he listens and makes strategic connections exceptionally well. Jonathan has the right mix of skills: strategic thinking, facilitation, and collaboration."

    Gordon Goldschleger, LIFT Impact Partners

Our Services

Organizations creating lasting impact need more than good intentions. They require strategic clarity, durable partnerships, and growth models that strengthen resilience over time.

Whether you need a thinking partner for strategic direction or a momentum partner for implementation, we support you along your flight path through:

  • Sector convening

  • Governance and strategy architecture

  • Partnership development and investment readiness

  • Strategic Communications

  • Getting the direction right. Aligning ambitious vision with operational reality, surfacing the storytelling, change dynamics, and resource decisions that have to be in place before anything else can move.

  • Once direction is clear, building the partnership architecture underneath it. Assessing internal readiness, mapping intersection points across sectors, designing the collaboration frameworks that unlock collective capacity.

  • Once strategy and partnerships are structured, the work becomes visible. Sharpening the language, narrative, and positioning that lets it land, internally with staff and boards, externally with funders, partners, and the broader public.

Who We Are

Plumage Capital is led by Jonathan Hays, a Vancouver-based strategist whose work sits at the intersection of opportunity identification, relational intelligence, and capital matching.

Jonathan holds more than twenty years’ experience in financial services, research and development, and social purpose sectors. For the past decade he has deepened his expertise in partnership development, organizational strengthening, strategy, and senior governance work, across community institutions, philanthropy, intergovernmental jurisdictions, and Indigenous-led initiatives. Jonathan holds certifications in Circular Economy and in Impact Measurement & Management. His work supports organizations ready to build Canada’s regenerative economy, rooted in healthy participation, place, and the diverse forms of capital that sustain real prosperity and resilience.

Plumage is a senior-led advisory practice, designed to bring focused expertise to each engagement without the overhead of a traditional firm.